Gibi is a Turkish comedy series built around deadpan humour and everyday conversations, and Feyyaz Yiğit is one of its central creative figures and performers. Short clips from the show are widely shared by Turkish-speaking fans as reaction sounds, because a brief line can carry the show's tone even without its original scene. Arif Abi has become one of those portable moments, used in edits, chats and meme videos by viewers who recognise the character and the series' understated style.