The phrase comes from a 2021 promotional video in which John Cena, promoting Fast and Furious 9 in China, spoke Mandarin and mentioned eating ice cream, pronounced bing qi lin. English-speaking listeners heard it as Bing Chilling, and the clip was remixed across TikTok and YouTube, where creators used it as a running joke for random, lighthearted moments. Its appeal comes from the mismatch between Cena's earnest delivery and the nonsense English reading, which helped it stay in meme rotation long after the original video faded.