BioShock is a first-person shooter series that began in 2007, set in the fictional underwater city of Rapture, where a failed utopia has collapsed into decay and danger. Its distinctive atmosphere, art deco design and tense audio helped make it a lasting favourite among gamers long after release. Short clips from the games circulate widely in edits, streams and memes, because even a couple of seconds is enough for fans to recognise the world instantly and for newcomers to feel its eerie mood.