Put it at the end of a messy reveal, after the visual has landed, then follow it with Bruh Meme Sound for a second reaction and Fail Sound Meme when the situation gets worse.
Sobre este som
This short voice clip has Borat, the Kazakh reporter played by Sacha Baron Cohen, stating in broken English that something smells like a shit. The dry delivery makes the crude insult feel awkward and funny, turning plain disgust into a line people repeat. The character first appeared on Da Ali G Show before the 2006 film brought him to a worldwide audience.