The clip comes from Borderlands 2, the 2012 first-person shooter from Gearbox Software, and features Mr. Torgue, the loud weapons-company founder who hosts the Campaign of Carnage downloadable content. His love of explosions became one of his defining traits, and the short shout was clipped from his introduction and shared on soundboards and in gaming edits. It stuck because it is instantly recognisable to Borderlands players and works as shorthand for chaotic, over-the-top action, even for viewers who have never played the game.