The sound comes from the Life of Boris videos, the slav lifestyle channel built around Boris and his blunt, funny take on cooking, gaming and everyday life. His cooking episodes became some of the most shared, with improvised recipes, cheap ingredients and serious narration turned into memes and edits. Short clips like this one spread on soundboards and in short videos because the voice is instantly recognisable even without the picture. It remains popular for food jokes where confidence far outweighs skill.