Need for Speed Heat is the 2019 street racing game from Ghost Games and Electronic Arts, set in the fictional Palm City and built around daytime sanctioned races and nighttime illegal runs pursued by police. Clips labelled Boris from the game circulate separately on soundboards, detached from their original gameplay context. That short format helped it spread for edits and reactions, where a brief gaming cue can stand in for frustration, surprise or a race going wrong without needing the full scene or any explanation beforehand.