Boris the Animal is the main villain in Men in Black 3, released in 2012 and played by Jemaine Clement. He is a Boglodite alien assassin who resents the nickname and prefers to be called just Boris, a running joke in the film. Clips of his name and lines later circulated on soundboards and in short meme edits, where the serious movie moment is reused out of context for comic entrances. The contrast between his menace and everyday situations keeps the short clip in regular use.