The sound comes from Lethal Company, the co-op horror game released in early access in 2023 by solo developer Zeekerss. Inside the game, the Bracken, also known as the Flowerman, is a shy but deadly monster that stalks employees collecting scrap and snaps their necks when unobserved for too long. Its aggro music became one of the game's most shared clips on TikTok and YouTube, as players posted reactions to hearing the cue too late. Editors now reuse it outside gameplay for any stalking or danger moment.