The Brick Game handheld became a familiar pocket toy in the 1990s, offering simple block-stacking and arcade-style games on a small grey screen with a handful of rubber buttons. Its startup jingle was heard every time a player began a new session, so for many people it became shorthand for that era of portable gaming. As retro gaming grew online, clips of the sound began appearing in memes, edits and unboxings, where its bright electronic tone instantly signals old-school play without needing any explanation.