The chant comes from Matilda, the 1996 film based on Roald Dahl's book, during the scene where Bruce Bogtrotter is made to eat an enormous chocolate cake in front of his class. As he keeps eating, his classmates begin chanting his name to encourage him, and the moment became one of the film's most quoted scenes. Clips of the chant later spread through memes and reaction videos, where it was reused to cheer on anyone facing a huge task. Its simple repetition and underdog spirit keep it instantly recognisable decades later.