The clip comes from TikTok meme edits built around a screaming chicken perched in a tree, usually cut against the viral Faaah vocal and a heavy Yara Yara style phonk beat. The original footage of the bird mid-shriek became a reaction image of sorts, and editors started slamming the distorted AUUGHHH over fails, jumpscares and gaming clips. Because it is under a second long, it spread as a pure punchline sound, passed from edit to edit across TikTok and Shorts meme pages.