Bullet Club was formed in New Japan Pro-Wrestling in 2013, originally led by Prince Devitt with Karl Anderson, Tama Tonga and Bad Luck Fale. Inspired by rebellious factions like the nWo, the group grew under leaders including AJ Styles, Kenny Omega and Jay White. Its Too Sweet gesture, bone soldier imagery and Bullet Club 4 Life slogan helped it sell merchandise worldwide and influence wrestling far beyond Japan. Clips linked to the stable remain popular for entrances, fan edits and faction-style moments online.