The clip is credited to Brazilian creator Maicon Küster and circulates online under the Portuguese question 'Cadê o meu bebê?', meaning 'Where is my baby?' It has been shared as a short, reusable reaction sound for videos about lost items, pets, and children, and its humour works largely through the exaggerated, playful delivery rather than the literal words. Like other baby-themed clips such as the baby laughing meme, it is easy to drop into edits, which has helped it keep circulating among Portuguese-speaking meme audiences.