The phrase comes from Sicilian dialect, where carusi is a familiar word for boys or young friends, and the clip is circulated online as a short celebratory shout for Sicily rather than as a line from a known film or song. It has found a second life on soundboards and in messaging apps, where users send it as a quick regional greeting, a teasing call to friends, or a marker of Sicilian identity in memes and short videos. Its appeal is its sound and attitude: instantly recognisable to Sicilians, and funny and warm to outsiders.