Hawk Tuah spread in June 2024 after a Nashville street interview with Haliey Welch went viral on TikTok and other short video platforms. Asked about a move that drives men wild, she answered with an exaggerated hawk tuah and spit on that thang delivery, and the clip was remixed into countless edits, remakes and soundboard versions. This chefs variant riffs on that same catchphrase in a kitchen themed context. Years of reuse kept it alive because the phrase is instantly recognisable, even without the original video playing.