Cloe is one of the four original Bratz characters introduced with the doll line in 2001, known as the dramatic, fashion obsessed friend nicknamed Angel. Her voice clips from the animated Bratz series and films have been reused online for years, but this short eww reaction spread as a standalone meme sound on TikTok and YouTube edits. Its popularity comes from how clearly it signals disgust without needing context, making it a reusable reaction for gross out humor, beauty content and ironic fashion commentary where an overblown response is funnier than a realistic one.