Cuphead is a run and gun game released in 2017 by Studio MDHR, styled after 1930s rubber hose cartoons. Its boss fights open with a vintage announcer and a wallop setup, and the It's On call became one of the most clipped moments from those intros. Shared as a standalone reaction sound, it spread through gaming edits and meme videos where any rivalry needs an official starting bell. The short length and clear delivery keep it popular for transitions long after players finish the game itself.