The dab began as a dance move in the Atlanta hip hop scene around 2015, associated with artists such as Migos and popularised further when NFL player Cam Newton used it to celebrate touchdowns. It spread quickly through Vine, social media and schoolyards, becoming a shorthand for success and self confidence. As the pose moved into memes and video edits, creators paired it with a short original sting to mark the moment, and that pairing kept the dab recognisable in soundboards long after the dance peaked.