The phrase translates from Russian as let's scare them, and it circulates online as a short voice meme rather than as a line tied to a widely documented film or show. Its appeal is in its directness: one brief setup line is enough to frame whatever follows as a prank. Creators reuse it in edits, reaction clips and short-form videos, often as a warning to the audience that a scare is coming. Because it is only about a second and a half long, it fits neatly into fast cuts and keeps the joke moving without slowing the edit.