Deal or No Deal is a game show franchise that originated in the Netherlands as Miljoenenjacht in 2002, with the American version hosted by Howie Mandel launching on NBC in 2005. Contestants pick one of 26 briefcases and decide whether to accept escalating offers from the Banker or keep gambling for the top prize. Its promo spots lean on dramatic music and the show's suspenseful atmosphere. Online, clips of the promo music surface in reaction videos, memes and edits that frame everyday decisions as high-stakes televised gambles, keeping the format recognisable years after its original run.