EA Sports is the sports games label of Electronic Arts, and its short intro became a fixture at the start of football, soccer and American football titles played by millions around the world. The brief announcer line and musical sting turned into instant shorthand for a big game, so editors began lifting it for gameplay videos, sports memes and parody broadcasts online. It endures because almost anyone who grew up with those games recognises it in a second, and that recognition makes even a casual clip feel like the opening of a televised match.