Auf was released in 2020 by Russian artist SQWOZ BAB together with The First Station and quickly spread beyond music charts into TikTok and short video culture. Its title repeats street slang built around a wolf howl, linked to humorous wolf quote memes that were already popular in Russian-speaking communities online. Like the earlier Trololo phenomenon, it turned a simple repeated vocal sound into a recognisable internet joke. The short hook is now detached from the full track and reused as a reaction for confidence, bravado and ironic toughness.
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Short clip from SQWOZ BAB and The First Station's Russian hit Auf, known for its deep wolf hook and used in confident, funny meme edits online.
This 7-second excerpt captures the punchy hook of Auf by SQWOZ BAB and The First Station, built around a low, stretched wolf howl vocal and a heavy trap beat. The delivery feels bold and slightly absurd at the same time, turning a simple chant into an instant signal of confidence. Listeners recognise the drawn-out sound immediately, even without the full song, which makes the clip land like a punchline. It works because the tone is playful rather than threatening, letting an ordinary moment feel dramatically self-assured and funny within seconds for viewers everywhere.
