Gordox built a following in Brazil as a streamer and commentator known for loud, expressive reactions, and short clips from his broadcasts are widely reused as meme sounds. É o que, Jô became one of those detachable moments because the phrase is simple, instantly quotable and easy to understand even out of context. Shared across gaming videos, reaction edits and social posts, it survives as a quick shorthand for disbelief, especially among Portuguese speaking audiences who recognise the delivery immediately from the voice alone and the exaggerated confusion behind it online today.