Farruko is the stage name of Carlos Efrén Reyes Rosado, a Puerto Rican singer born in 1991 who rose from online uploads to become a leading figure in reggaeton and Latin trap. He gained wider international attention with collaborations in the 2010s and the global dance hit Pepas in 2021. Short clips using his name and music circulate on soundboards and social edits because his style is instantly linked with high-energy Latin party culture, making this brief excerpt a reusable shorthand for fans sharing that sound.