Faustão, whose real name is Fausto Silva, hosted the long-running Brazilian Sunday programme Domingão do Faustão, where lively studio games, contests and audience participation were a central part of the format. Phrases from the show became widely repeated catchphrases in Brazil, and short clips like primeira prova vale now circulate online as meme audio. Rather than being tied to one famous episode, the line works because it captures his role as a master of ceremonies: announcing that the first attempt counts and raising the stakes for whatever follows.