The line comes from Faustão, the stage name of Brazilian presenter Fausto Silva, whose energetic Sunday variety show became a fixture of Brazilian television for decades. Known for his rapid-fire presenting style, constant jokes and catchphrases, he often pushed segments along at a frantic pace, and tem que ser rápido captures that persona in a few seconds. The phrase has since been clipped, captioned and reused across Brazilian social media and soundboards, where its familiarity makes it an instant shorthand for hurry up, even for viewers who only know Faustão from memes.