The clip comes from a YouTube upload titled with the question of whether Clarkson uttered the world's first 'yeet' in 1998, and it spread from there as a found-footage joke. During that era Clarkson was at the height of his fame as a Top Gear presenter, which made the coincidence irresistible to car-culture meme pages and Clarkson fans. It became shorthand for claiming anyone did something before it was cool. The gag works because the modern 'yeet' meme only exploded in the mid-2010s, making the clip feel like a time-travelling artifact rather than a genuine catchphrase.
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Jeremy Clarkson seemingly says 'yeet' on TV in 1998, years before the meme made it famous. A short voice clip used to claim any throw predates the internet.
This short clip captures Jeremy Clarkson blurting out what sounds unmistakably like the word 'yeet' on television in 1998, long before the throw-it-hard meme made the word famous in the 2010s. It is a punchy, slightly gravelly voice moment that lasts only a few seconds, and its magic is pure anachronism: a beloved British TV presenter accidentally saying a piece of internet slang a decade before the internet cared. For viewers it lands as a delightful piece of found evidence, the kind of clip that makes people grin at the coincidence and immediately replay it.