Five Nights at Freddy's, released in 2014, made the animatronic jumpscare its signature scare, with a loud FNAF jumpscare scream used when a character catches the player at the end of a night. Gameplay videos on YouTube spread the sound far beyond the game itself, and creators began reusing it as a shorthand for sudden shock in edits, memes, and reaction clips. It remains popular because it is instantly recognisable to horror fans, even to viewers who have never played the game, and because its abrupt volume still startles on first hearing.