Place it at the exact reveal, then follow it with the awkward moment sound to keep the scene going, and finish with the SpongeBob boowomp sound when the joke collapses into a fail.
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This is Chandler Bing's quick, emphatic 'oh my God' from Friends, lasting just over a second. The clipped sitcom delivery makes the surprise feel sharp, sarcastic and instantly readable, turning a small shock or awkward reveal into a bigger joke. It comes from the long-running American sitcom Friends, where short reaction lines became a lasting part of meme culture.