Giga Chad comes from a series of highly stylised black-and-white photographs of model Ernest Khalimov, which internet users turned into a symbol of exaggerated masculine confidence. The image later became the 'enjoyer' in the Average Fan vs Average Enjoyer format, where a nervous or ordinary fan is placed beside the calm, imposing Chad. Shared across Reddit, Instagram and TikTok, the format stuck because the contrast is instantly readable, and the Giga Chad side still signals the cool, correct choice in edits today.