Online, short clips like Goj circulate mainly as reusable soundboard sounds, shared between creators who need a compact, instantly recognisable beat for edits rather than a long musical excerpt. Because the clip is only about two seconds long, it fits the fast pacing of short-form video, gaming highlights and reaction content, where a single sound can signal a joke without dialogue. Its appeal comes from that simplicity and repeatability, and it continues to appear in new edits whenever a creator wants a quick, punchy accent for a surprising or funny moment.