Leon Edwards knocked out Kamaru Usman with a head kick in the final round at UFC 278 in August 2022, winning the welterweight title in one of the greatest comebacks in MMA history. He was behind on the scorecards with a minute left before landing the kick. Clips of the finish and its commentary spread quickly on social media, and the headshot moment became shorthand online for a sudden, perfect strike that changes everything at once, well beyond MMA highlights and into gaming and meme edits.