Noddy was created by English author Enid Blyton and first appeared in books in 1949, before becoming a familiar face in several animated television adaptations aimed at young children. Her Kommer Noddy, meaning Here Comes Noddy, is the Norwegian-language version of his theme, familiar to Scandinavian viewers who watched the dubbed series growing up. Clips of the song now circulate online as a soundboard favourite, shared less as a children's tune and more as a nostalgic in-joke and a lighthearted way to announce someone's arrival.