The line became famous with Super Mario 64 in 1996, where Charles Martinet's cheerful Mario delivery turned 'here we go' into one of the character's signature catchphrases for Nintendo. Players heard it at the start of levels and jumps, so the phrase became shorthand for beginning anything with enthusiasm. On soundboards and in short edits, the stretched version is grouped with similar launch lines like okay let's go, used whenever a creator wants instant recognition and a burst of nostalgic, game-start energy before the action begins.