HikakinGames is the gaming channel of Hikakin, one of Japan's best-known YouTubers, and this short clip is its channel opening, the sting that plays as a video begins. Fans ripped the intro and passed it around as a meme, and it caught on in meme edits and intro parodies where a two-second jingle is all it takes to set the scene. It endures because it is instantly recognisable to anyone who watched Japanese gaming YouTube, packing a whole channel's identity into barely two seconds of audio.