Hot Pockets are a microwaveable snack launched in the United States in 1983, but this clip's popularity comes from comedian Jim Gaffigan. His long running stand-up routine about the snack, including a deadpan sung imitation of its jingle, turned the two words into a shorthand joke about junk food. Clips and quotes from the bit circulated through television specials, YouTube and meme pages, and the short sung version became a reusable soundboard staple for food related humour.