The phrase comes from Kimberly 'Sweet Brown' Wilkins, interviewed by KFOR News in Oklahoma City in April 2012 after escaping an apartment fire. Her unscripted, weary delivery turned the clip into one of the decade's defining viral moments, boosted by the Gregory Brothers' Auto-Tune remix and her appearance on Jimmy Kimmel Live. She later parodied herself in Tyler Perry's A Madea Christmas. More than a decade on, the line remains shorthand online for bowing out of nonsense with style.