The phrase idk has been everyday internet shorthand for I don't know for years, and stretching it with repeated letters is how people show extra confusion or indifference in text. This version turns that typing habit into a short spoken reaction that travels easily between chats, edits and meme videos. Its appeal is its bluntness, there is no setup or punchline to explain, so creators reuse it whenever a character, friend or streamer is caught without an answer and the awkward pause says everything.