Place it in the middle of an edit, between the setup and the reveal. Pair it with Ceeday Huh first, then follow with Wrong Answer Game Show when the guess turns out to be incorrect.
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The Idktw clip is a 1.7-second reaction sound centered on its short title phrase, kept brief enough to work as a single response in a conversation. It gives a shrugging, uncertain feeling, like being caught without a reply, with a light awkwardness that makes the pause feel funny rather than tense.