The line comes from Mass Effect 2, released in 2010, where Commander Shepard can record endorsements for shops on the Citadel space station in exchange for a discount. Because players could endorse several competing stores, each claiming to be his favourite, the quote spread online as commander shepard memes about insincere advertising. It was reused in Mass Effect 3 and in edits, forum posts and videos applying the endorsement to real shops and products, keeping it popular long after the game launched.
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Commander Shepard saying this is my favorite store on the Citadel from Mass Effect, used as a meme endorsement for shops, products and recommendations.
The clip is Commander Shepard delivering the endorsement line from Mass Effect, finishing with the claim that this is his favourite store on the Citadel. Shepard says it in a flat, authoritative military tone, completely serious despite the trivial sales pitch he is recording. That deadpan contrast is what makes it funny, because the hero of the galaxy sounds like he is lending his name to a small shop advert. Listeners instantly hear it as an over the top seal of approval rather than a genuine recommendation, which gives the short line its lasting comic weight.
