The exact origin of this recording is unclear, but the phrase itself is a common English idiom for expressing disbelief that long predates meme soundboards. Short reaction clips like this spread through shared soundboard collections and short form video edits, where a single skeptical line can replace a whole reply. It stays popular because it fits many contexts, from reacting to advertisements and excuses to doubting a friend's story, and its very short length makes it easy to loop, layer and time precisely in edits.