The line comes from the Rick and Morty episode Pickle Rick, first aired in 2017 during season three, where Rick turns himself into a pickle to get out of therapy. The episode won wide attention and the phrase quickly escaped the show as stickers, shirts and short clips shared across social media. Because the delivery is so instantly recognisable, the audio survived long after the episode aired, becoming shorthand for proudly announcing a ridiculous plan or transformation and for fans signalling they know the reference without explaining it further.