The phrase comes from Reinaldo Azevedo commenting in 2021 on the lack of budget for INPE, Brazil's space research institute, during the country's energy crisis. His line Isso tem nome Incompetência was clipped from that political analysis and began circulating in Brazil as a standalone reaction. Because the wording is short and the judgment is unmistakable, it moved easily into WhatsApp groups, edits and comment threads. It remains popular as a Portuguese shorthand for failures that look less like bad luck and more like basic incompetence.