Splatoon launched for Wii U in 2015 as Nintendo's colourful team shooter, built around Inklings who can swim through their own ink. With no voice chat in the original game, players relied on two simple pad commands to communicate, Booyah and This Way, making those short voice clips essential during matches. Clips of the calls later spread to meme edits and soundboards, where the Inkling Boy version became a reusable shorthand for rallying people together, long after players had left the original multiplayer lobbies behind for newer entries.