This clip comes from Grand Theft Auto IV, Rockstar's 2008 open-world crime game, where the mobile phone was a core gameplay feature and came with a set of distinctive ringtones. Into Something is one of those short in-game phone melodies, written in the style of mid-2000s polyphonic ringtones. Years after release it survives as a nostalgia piece, reposted on soundboards and reused in GTA IV tribute edits, notification sound memes and retro gaming content, since hearing it instantly recalls Niko Bellic's ringing cell in Liberty City.