The chant comes from Bezos I, a track in Bo Burnham's 2021 comedy special Inside, written and performed alone during lockdown. The song reduces Jeff Bezos to a repeated name and a CEO refrain, which made it easy to clip and reuse outside the special. Short excerpts spread on TikTok and in meme edits in 2021, where the hook became shorthand for Amazon orders, extreme wealth and corporate power. It remains popular because the reference is widely understood and the loop works without explanation.