Jisoo is a singer and member of the South Korean group BLACKPINK, and the clip uses her speaking Thai rather than Korean or English. The phrase translates to having no money, with the final particle making it sound polite and feminine in Thai conversation. Thai speaking fans and editors clipped the short line for soundboards because its meaning is instantly understood even from the tone alone. It now circulates mainly among K-pop fans and Thai meme pages as a lighthearted response to prices, bills, and shopping.