This meme sound is widely tied to JoJo's Bizarre Adventure, especially the "Pillar Men" scenes that inspired countless "ayayaya" edits online. The chant became a recognizable audio cue in anime meme culture on YouTube and short-form platforms, where creators used it for dramatic entrances, power reveals and exaggerated posing. Its staying power comes from how instantly it signals over-the-top tension while still feeling funny. It fills a similar reaction role to the bruh meme or a sudden bass drop sound effect in comedic edits.