Harambe was a western lowland gorilla at the Cincinnati Zoo who was shot on 28 May 2016 after a young child entered his enclosure. The incident drew worldwide attention and quickly became a major internet meme that summer, with jokes, songs and mock tributes treating him as a fallen hero. The slogan that spread online urged people to keep the tribute going, and this shortened version has survived as a nostalgic callback, resurfacing whenever a clip needs an ironic memorial moment years after the original event.